Privacy Rating: A User-Centered Approach for Visualizing Data Handling Practices of Online Services

نویسندگان

چکیده

Background: Many countries mandate transparency and consent when personal data are handled by online services. However, most users do not read privacy policies or cannot understand them. An important challenge for technical communicators is empowering to manage their responsibly. Literature review: Research suggests that visualizations may alleviate this problem, but existing approaches incomplete under-researched. Research questions: 1. How can we design a rating optimally empowers with different levels of knowledge about awareness privacy? 2. react such rating, in terms usability, perceived usefulness, trust services? Methodology: We developed Privacy Rating, tool mapping visualizing the The was subjected user research (N = 30) focusing on effects trust. To establish trust, participants were exposed website either positive negative rating. Results: Rating appeared be usable useful lay users, it had significant effect users’ service. Users indicated they would like visualization become an established standard, preferably approved independent organization. Conclusions: user-friendly covering all relevant aspects privacy. aim bring market make ideally supported trustworthy

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ژورنال

عنوان ژورنال: IEEE Transactions on Professional Communication

سال: 2021

ISSN: ['1558-1500', '0361-1434']

DOI: https://doi.org/10.1109/tpc.2021.3110617